The Moderating Effects of Corporate Social Responsibility Image on Crisis Responsibility to Reputation

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 106 === Our subject of study is Apple's iPhone slowdown scandal. The goal of this study is to understand the public's perception of crisis responsibility, organizational reputa-tion, and corporate social responsibility during this incident. To prove the rela...

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Bibliographic Details
Main Authors: KE HUEI CHUAN, 柯惠娟
Other Authors: Rui-Xiang Wang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/vp8wzk