The Difference Analysis of Credit Card Development for Public and Private Bank

碩士 === 大葉大學 === 管理學院碩士在職專班 === 106 === The study discusses the marketing results of credit card issuance, the difference of risk control, and the influence on bank financial performance between public and private banks after dual card storm. Using t test and regression analysis, the study provides t...

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Bibliographic Details
Main Authors: LEE, HUNG-YI, 李宏億
Other Authors: WU, SHENG-CHING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/pt4yts