The Product Attributes‚ Perceived Risk and Consumers’ Behavior of Handmade Drinks:Evidences from the Junior High School Students of Taipei
碩士 === 大葉大學 === 管理學院碩士在職專班 === 106 === Looking around the streets of Taiwan, bubble tea shop brands are highly competitive, fully creative and offer instant enjoyment of layered vision of drinks. Under the stimulus of the popularity of Facebook,check-in, and word-of-mouth publicity, drinking beverag...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kntr65 |