A Study on the Relationships among Production Clues, Perceived Risks and Purchase Intention: Evidences from the Electric Blankets of T Company
碩士 === 大葉大學 === 管理學院碩士在職專班 === 106 === The thesis explores the relationship among the production clues, perceived risks and purchase intention of the electric blanket users. After receiving 252 effective questionnaires, the statistical analysis is conducted. The empirical results indicate that the p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66mt2g |