The Impact of Different Value Orientation and Demographics on Willingness to Buy for Luxury Goods and Counterfeits
碩士 === 逢甲大學 === 國際經營與貿易學系 === 106 === Luxury brands have been prospering and further established their reputations in the past few decades. Luxury market has enormously increased and consumers’ purchasing options have varied as well. Some consumers believe that legal products are usually pricey. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4e3n89 |