The Influence of Mobile Advertising in Social Networking Sites on User Purchase Intention
博士 === 逢甲大學 === 商學博士學位學程 === 106 === Mobile advertisement is an emerging and important application of mobile commerce due to the growing popularity of mobile devices, which has caused the advertising industry to shift from traditional media to mobile social media. In recent years, consumers’ clicks...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/py35cd |