An Empirical Study of the Relationship among Corporate Social Responsibility, Corporate Im-age and Purchase Intention-A Case study of the Swire Coca-Cola Taiwan
碩士 === 逢甲大學 === 商學專業碩士在職學位學程 === 106 === Corporate Social Responsibility is a worldwide issue now , Not only government 、society pay attention on it but also enterprise do. Many company saw the Corporate Social Responsibility as important as they own industry, and now Corporate Social Responsibility...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yr22pz |