An Empirical Study of the Relationship among Corporate Social Responsibility, Corporate Im-age and Purchase Intention-A Case study of the Swire Coca-Cola Taiwan
碩士 === 逢甲大學 === 商學專業碩士在職學位學程 === 106 === Corporate Social Responsibility is a worldwide issue now , Not only government 、society pay attention on it but also enterprise do. Many company saw the Corporate Social Responsibility as important as they own industry, and now Corporate Social Responsibility...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/yr22pz |