A Study of Taiwan Pop Music Singers Marketing Strategy - A Case of A-Lin
碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 106 === Abstract In recent years, Taiwan’s pop music industry has been affected by the rise of the China’s film and television entertainment industry. Coupled with disruptive innovation in the market, Taiwan's top singers hav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q2xb3k |