The Impact of Marketing Strategy on Operation in Non - Profit Organization - A Case Study of Dajia Matsu Pilgrimage Procession

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 106 === Matsu is one of the most popular gods among Taiwan’s folk religions and owns is the largest believers. Matsu has no doubt to be the most representative god in Taiwan. Dajia Matsu pilgrimage procession can be said the most recognized idolatrous procession in T...

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Bibliographic Details
Main Authors: WU,HSUEH-FENG, 吳雪鳳
Other Authors: JIANG,XIANG-CAI
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/pctnv7