A Study on the Impact of Corporate Social Responsibility, Product Trust to Purchasing Willingness for Pre-need Funeral Contract – Involvement Degree as Moderators

碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 106 === Most of the issues concerning the "end of life" are forbidden. Being sick and dying is a fear or contact with people. The sudden loss of life is often unpredictable. With the changes of the times and the change of concepts, the relatively diverse o...

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Bibliographic Details
Main Authors: Chen, Zong-Yu, 陳宗煜
Other Authors: Chang, Yen-Hui
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/qhh5qm