Research on Brand Image, Perceived Quality and Brand Loyalty Affecting Consumers' Willingness to Buy Sporting Goods

碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 106

Bibliographic Details
Main Authors: Wu, Feng-Lin, 吳豐麟
Other Authors: Hsieh, Ming-Chia
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6bsmsd