Study on the Cultural and Creative Brand Involvement, Brand Image, Perceived Value and Peripheral Commodity Purchase Intention : A Case stufy of DNAxCAT.
碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 106 === In recent years, the cultural and creative industries prosper. According to statistics, there were more than 63,000 related manufacturers in Taiwan,by the end of 2016, The total turnover reached NT$800 billion.In the case of the rise of many manufacturers,In...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5ta76d |