A Study on the Influence on the Purchase Intention Caused by the Customer Loyalty and the Activities of Experiential Marketing focus of Cultural and Creative Industries Tourism – the case of the Blackbridge Brand Sausage Sightseeing Factory
碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 106 === In retrospect of numerous researches on cultural and creative industries conducted by local scholars, there was no research about the influence on purchase intention caused by experiential marketing and customer royalty. This study mainly wanted to understa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5kuq67 |