The Effect of Experiential Marketing and Brand Image on Customer Satisfaction and Repurchase Intention—With an Example of iTomato Internship Business

碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 106 === In recent years, social enterprise and social entrepreneurship have flourished in the globe. A business that offers internship opportunities, iTomato of Far East University in Tainan City was established in 2013. Five years later, its annual revenue reached...

Full description

Bibliographic Details
Main Authors: Sun, Yun-Tung, 孫雲彤
Other Authors: Chang, Yong-Fu
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6z938z