A Study on story Marketing and Purchasing Intension of Tea-Taking Oriental Beauty Tea as an Example
碩士 === 佛光大學 === 傳播學系 === 106 === The diversified beverage market now makes the tea industry increasingly competitive. As a new marketing concept, "Story Marketing" has received attention in the marketing field. This study usesd Oriental Beauty Tea as an example to explore the related influ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pc8aq5 |