The Effects of Usage Motivation of Instagram Brand Hashtags on Users’ Attitude, Brand Attitude and Purchase Intention— Take Nike as an Example
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 106 === In recent years, Instagram has become one of the most popular social media platforms among the young generation. More and more brands have used hashtags on Instagram to show their brand value or brand attitude to the mass. Taking “demographic variables” an...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wu25cq |