The Effects of Knowledge Quality, Sense of Virtual Community and Stickiness on Users’ Social Media Engagement: A Case Study of “Zhihu”

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 106 === Internet users nowadays are no longer just passive recipients of information. They can actively create and share information on the Internet; therefore, a type of virtual community for the purpose of knowledge sharing has emerged. Such platforms provide users...

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Bibliographic Details
Main Authors: YOU, XUE-PING, 游雪萍
Other Authors: LAI, YING-JU
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/u4zzgd