The Influence of Brand Personality, Consumer Personality and Hedonism of Retail Store Environment on Electronic Word of Mouth Communication - Mediating Effect of Brand Love
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 106 === Physical stores need to reexamine their existing meaning and value since popularity of internet has changed people’s consuming behaviors. Due to diversity of brands and complexity of consumer psychology, if brands want to make consumers have brand love to the br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4255u8 |