The Research of Conformity Behavior, Fashion Involvement and Impulse Buying Behavior- On Fast Fashion Co-branding

碩士 === 輔仁大學 === 織品服裝學系碩士班 === 106 === Fast fashion is one of the hottest topics in fashion industry and many customers take it as their first choice when purchasing apparel. Besides, more and more designer brands have started to cooperate with fast fashion brands in order to reach different customer...

Full description

Bibliographic Details
Main Authors: LEE, SHIN-YUN, 李昕芸
Other Authors: YANG, BIN-TSANN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/k2766y