A Study of Key Factors Affecting Female Consumer Decision Making on Purchasing Luxury Handbags by Using Fuzzy Dematel
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 106 === With the vigorous development of global consumerism, women demonstrate their identity and status by luxury handbags, so they aspire to handbag luxury brands. Figuring out the priority about influencing female consumers’ decision of purchasing luxury handbags can...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q5y329 |