The Study of Apparel Model's Age Appearance and Perceived Similarity on Mature Women's Consumer Emotion and Advertising Effectiveness
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 106 === Many countries are going to enter the aged society, and maturing market become more important. Previous research found that the age appearance and similarity of the model affected the purchase decision of mature females. If we want to understand more about the r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/993hw8 |