The Impact of Virtual Reality on Experiential Quality, Experiential Value, Brand Identification and Purchase Intention
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 106 === The technology of Virtual Reality (VR) is getting more developed, and 2016 is called VR first year. International Data Corporation (IDC) indicated that virtual reality has gradually extended to commercial applications. Manufacturers of various industry are ea...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ps94t4 |