Developing A New Conceptual Model of O2O Integrated Operation for the Travel Industry-A Case Study of Jioufen Tourism
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 105 === Travel, in moving at high-speed, transparent information, diversified channel of the digital generation, is different from usual. An innovative pattern in OTA, the inspiration for travel is acquired by the bricks and mortar stores or the online socializing platf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6sts73 |