A study of play information, ticket price, theatre familiarity and consumers satisfaction - perceived risk as mediator
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 106 === Since the number of Children theatres in Taiwan increased a lot during the past years. However, according to the research by Ministry of Culture, the market of children theatre is decreasing due to birth rate. How to achieve the target of box office and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wyd2u8 |