A Study of Effectiveness of MIM Stickers on Users’ Purchase Intention - A Case of LINE
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 106 === Interacting and sharing message with others through mobile instant message (MIM) and wireless network plays an important role in our daily lives in the recent ten years. In order to enhance the fun and the media richness some MIM company provide a variet...
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| Format: | Others |
| Language: | en_US |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z3y2bz |