The Relationships between Narrative Thinking, Storytelling Marketing and Branding
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 106 === The purpose of this thesis is to clearly demonstrate why storytelling is a necessary approach for brands aiming to deeply connect with their audience. The academic research in the field of marketing has overlooked the importance of storytelling marketing...
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| Format: | Others |
| Language: | en_US |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zw93ma |