Social Media Marketing and the Impact on Consumer Behavior
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 106 === The primary goal of this thesis is to understand and analyze the impact of successful social media marketing on the business, the consumer and their relationship. This thesis begins by answering why building a social media presence for a brand impacts th...
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| Format: | Others |
| Language: | en_US |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63uyvp |