A Study of Customer Segmentation of Taiwan Mobile Payment Services Using The Awareness and Want Matrix with Adoption Gap Ratio Analysis
碩士 === 輔仁大學 === 統計資訊學系應用統計碩士在職專班 === 106 === Compared to other payment methods, mobile payment provides users with various advantages such as speed, instantness and convenience. Smart phones becoming increasingly important in everyday life and together with the huge growth of online shopping, the ne...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zacr6z |