The influence of sensory marketing and theater elements on customer value and behavioral intentions - A Case Study of Whisky Advertising Movies
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 106 === In the daily life, the "drinking a glass of wine" brings people a happy atmosphere. The company wants to use the video experience to combine online communities to market products, introduce the knowledge background of the film marketing products,...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7m7em5 |