Applying IPA in Evaluating the Critical Successful Factors of Chain Coffee Shop in Freeway Service Areas－A Case of 8588 Coffee Stores.
碩士 === 輔仁大學 === 餐旅管理學系碩士在職專班 === 106 === This study studied the chain coffee shop in the service area on the National Freeway in Taiwan as the research target, and sampled the consumers who purchased the freshly brewed coffee in the chain coffee shops in the seven service areas of the National Freew...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6zabk9 |