The Study of the Influence of Consumer Motivation and Product Familiarity on the Purchase Intention and Willingness to Pay on Sustainable Chocolate Product- the Communication of Product Information as the Interfering Variable
碩士 === 輔仁大學 === 餐旅管理學系碩士在職專班 === 106 === This research aimed to expore the customer’s personal background have influence or not on sustainable chocolate product’s purchase motivation, product familiarity, purchase intention and willingness to pay; the customer motivation and product familiarity on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n6feyp |