The Influence of Sport Lotteries Purchase Motivation on Purchase Intention : The Moderating Effect of Involvement
碩士 === 華梵大學 === 工業工程與經營資訊學系碩士班 === 106 === The purpose of this study is to explore the impact of different personal traits on the purchase motive and the willingness to purchase and the degree of involvement in the purchase of sports lottery when purchasing sports lottery tickets for the relationshi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r42utb |