The Exploration of the Experiential Marketing in the Digital Age on the Yimin Festival in Hsinchu
碩士 === 玄奘大學 === 傳播學院碩士班 === 106 === The celebration of the Yimin Festival is a known event and the important religious activities worshiped by Hakka people. The Yimin Festival on its history, social function, enshrinement and ritual practice has long been explored. It is also a highly participatory...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jazz5c |