Impacts of Marketing Activities and Switching Barriers on Customer Loyalty - An Example of English Cram School
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 106 === Due to the decreasing trend of Taiwan’s population, the competition for children's English Cram School is becoming fiercer. Therefore, in order to retain the existing customers (children’s parents) and attract new customers’ attention, the English Cram Sc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mur98h |