Investigating the Effects of Celebrity Endorser, Tourist Motivation, and Service Quality to Tourist Satisfaction and Revisit Intention

碩士 === 義守大學 === 企業管理學系 === 106 === Taiwan and Vietnam signed a memorandum of cooperation in tourism in 2012, the number of tourists visiting Vietnam in Taiwan has grown year by year, becoming the most promising emerging market in Southeast Asia. The number of exchange visits between the two sides ha...

Full description

Bibliographic Details
Main Authors: Nguyen Thi Thanh Huyen, 阮氏清玄
Other Authors: Ming-Chi Tsai
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6cmuue