A case study in marketing of home of the Uni-President Lions

碩士 === 義守大學 === 管理碩博士班 === 106 === Chinese professional baseball league (CPBL) has been 28 years since 1990 what people even regard it as a national ball game of Taiwan. Chinese Taipei baseball team has always got flying colors on World Baseball Classic, Asia Cup Baseball, and Olympic Games, and man...

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Bibliographic Details
Main Authors: Yu-Ching Lan, 籃聿青
Other Authors: Dong-Jenn Yang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5dhge8