The Influence Factor of Consumer’s Choices on Car Brand – A case study of Toyota, Honda and Nissan in Taiwan market
碩士 === 義守大學 === 管理碩博士班 === 106 === Nowadays, most companies realize the importance of brand because brand is one of the important elements that contributes to enlarging, maintaining, growing domestic and foreign markets for companies. In the international economic integration context, enterprises fa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gh459n |