A Study on the Relationship between Consumers' Trust in Internet Word-of-mouth and Purchase Intention in Restaurant Business: Purchase Situation as an Intervening Variable
碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 106 === This study is to investigate the relationships among trust in internet word-of-mouth, purchase situation, and purchase intention. Survey period from March 4, to March 9, 2018. Totally retuned 557 valid questionnaires. The statistics procedures include re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ham3c |