Exploring the marketing effectiveness of emerging company on university campus competition- a case study of Uplan campus campaign

碩士 === 開南大學 === 商學院碩士班 === 106 === Tourism industry has faced a new wave of recession mainly because of the sharp drop of mainland tourists. Despite the shutdown of some travel agonies recently, the number of travel agencies in Taiwan appears an increasing trend according to the statistics of Touris...

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Bibliographic Details
Main Authors: HUANG, YIN-HAO, 黃銀晧
Other Authors: HSIAO, CHUN-HUA
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/tk5zyt