A Study of the Impact of Lifestyle, Brand Image, and Perceived Value on Purchasing Intention: A Case of Masculine Cosmetic
碩士 === 崑山科技大學 === 企業管理研究所 === 107 === This study aims to verify the impacts of lifestyle, brand image and perceived value on purchasing intention of male care products. The main purpose of this paper is to find out the most important predictors which will impact on purchasing intention The empirical...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6xgr7d |