The Relation between Perceived Scarcity, Brand Image, Perceived Value and Purchase Intention ― FuYiShan Affordable and Limited Products as an Example
碩士 === 崑山科技大學 === 媒體藝術研究所 === 106 === According to S-E-D model theory by Lynn (1992b), Scarcity makes consumers assume that products are expensive and unique, thus creating demands for goods. Therefore, manufacturers utilize the scarcity of products, and causing publicity stunt by public media marke...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x2katp |