A Study of Online Shopping Behaviors Using Mobile Commerce Apps Based on the Technology Acceptance Model
碩士 === 國立高雄應用科技大學 === 工業工程與管理系 === 106 === In recent years, the number of online shoppers has gradually increased, and the download rate and usage rate of mobile business apps have also increased. This study investigates six aspects, namely the four aspects of cognitive usefulness, cognitive usabili...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zknhwx |