The Relationship between Customer Orientation and Customer Loyalty: The Role of Product Importance and Product Individuality
碩士 === 國立高雄應用科技大學 === 企業管理系 === 106 === In the past, few studies have focused on the relationship between customer orientation and customer loyalty. This study mainly focused on variables such as customer orientation and service quality to explore its impact on customer loyalty. In addition, produ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/236nba |