The Effects of Electronic Word-of-Mouth on Consumer’s Purchase Intention - An Example of the Cosmetics
碩士 === 國立高雄應用科技大學 === 企業管理系 === 106 === As the internet is getting more prevalent, Taiwanese customers’ demand of makeup products is increasing. The consumers usually would search for products with positive electronic word-of-month (e-WOM) to reduce the uncertainty and perceived risks induced before...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/nxw99h |