The Study of Banking Brand Image, Service Quality and Customer Satisfaction on Customer Loyalty
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 106 === With the opening up of the international market, the financial industry is booming rapidly. However, due to the excessive number of banks set up, the general public and has more choices. The consumer behavior has gradually changed, and causes the banks to f...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/rz5cdv |