An Eye-Tracking Study of Product Type on Advertising Effects of Online Shopping: Moderating Roles of Framing of sales promotion and Contextualized Pictures.
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 106 === This study mainly uses eye tracker as experimental methods. The experiments were designed with 2(product type: utilitarian / hedonic) ×2(product picture: contextualized picture/context-independent picture) ×3(framing of slaes promotion: flash sale/ price pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tbvckd |