The Study of the Relationship among Attribute Positioning, Cognitive Factors, Experimental Marketing and Purchase Intention- The Case of LEXUS
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 106 === Purchase intention, according to research, had been confirmed in positive effect with brand positioning and brand attitude respectively. In this research of LEXUS, brand positioning and brand attitude were be profoundly discussed. The brand positioning facto...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mmuj6k |