The influences of online word-of-mouth of fb fans groups on purchasing intention of restaurants

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 106 === The influences of online word-of-mouth of fb fans groups on purchasing intention of restaurants Both the convenience of internet and prevalance of mobil device make consumers capable of dealing with messages across the world; moreover, burgeoning communit...

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Bibliographic Details
Main Authors: Cho Wen Chi, 卓雯娸
Other Authors: LI, YI-MIN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/36d3ws