The Analysis Of Content Production Strategy Of OTT Platform:The Case Study of iQiyi Taiwan

碩士 === 國立高雄應用科技大學 === 文化創意產業系 === 106 === In recent years, keen competition in the market of over-the-top (OTT) media services and the constantly rising copyright fees have prompted online video streaming service providers to move upward along the value chain, gradually expanding their business...

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Bibliographic Details
Main Authors: CHEN,WEI-TING, 陳瑋庭
Other Authors: CHEN,CHIH-HSIEN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/dpv5fa