The Study of Purchase Intention and Behavior of Long-Term Care Insurance：The Perspective of Theory of Planned Behavior
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 106 === Long-term purchase intentions and long-term purchase behaviors of the insured were examined in this study. The Theory of Planned Behavior (TPB), as proposed by Ajzen (1985), was used by this study as a theoretical basis to discuss whether long-term at...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u56s99 |